- Founders: Rachit Kataria, William Wang
- Sector: GTM Stack
- Location: San Francisco, CA
The Opportunity
Enterprise and strategic deals, often spanning seven or eight figures, hinge on human trust. Whether it’s identifying and activating true champions, multithreading into executive decision-makers, or navigating the politics of sprawling buying committees — deals are ultimately won or lost based on relationships.
At the same time, enterprise sales have never been more complex. Buying decisions now involve 10+ stakeholders across multiple departments, each with their own priorities, influences, and agendas. Sales teams struggle to map these dynamic networks, pinpoint who truly matters, and understand what each decision-maker cares about. Critical context is scattered across emails, call notes, and Slack threads — creating blind spots that can cost companies millions in lost deals and elongated sales cycles.
This challenge is compounded by a GTM technology landscape flooded with AI tools that can generate thousands of emails, automate sequences, and surface signals at unprecedented scale. While these tools drive efficiency, they also create overwhelming noise. Prospective buyers are inundated with generic outreach, making it harder than ever to stand out through commodity interactions. In this environment, relationship quality becomes the decisive differentiator.
For upmarket revenue teams, relationship building isn’t optional — it’s existential. The next decade of enterprise sales will be defined by organizations that can orchestrate complex deals with precision, map and understand human networks at scale, and build trust deliberately across every account.
The Solution
Centralize is building AI agents for relationship selling, transforming how enterprise revenue teams win their most complex deals. Their first agent, Centra, puts multithreading on autopilot with dynamic stakeholder maps that evolve in real time — automatically identifying champions, tracking engagement across departments, and surfacing gaps before they become deal blockers. In short, Centra operationalizes multithreading, enabling teams to win bigger deals, faster.
What sets Centralize apart is Centra’s ability to continuously analyze every customer touchpoint (emails, calendar events, and call logs), 10-K filings, and news articles to construct a living relationship graph. Sellers can instantly see who matters, what each stakeholder cares about, and how to leverage their extended network for warm introductions.
Even with major advances in engagement, orchestration, and revenue intelligence platforms, enterprise sales teams still lack a true system of action for relationships. Today’s tools capture interactions, but none were designed to map the human networks inside accounts or orchestrate multithreaded strategies as influence shifts. As buying committees expand and power dynamics change, sellers need that missing relationship graph to understand trust, influence, and the best path into a deal.
Centralize fills this gap with agents that orchestrate complex relationships — transforming fragmented activity into structured, insight-driven execution.
Why We’re Backing Centralize
At Salesforce Ventures, we’ve seen firsthand how relationship intelligence can transform enterprise sales outcomes. Centralize is redefining how revenue teams collaborate around their most complex, high-stakes deals. Their AI-driven approach to stakeholder mapping and champion discovery addresses one of the most persistent challenges in B2B sales: understanding who really drives decisions and what motivates them.
The founders bring deep expertise in both enterprise sales and AI technology. Rachit Kataria (CEO) was a founding engineer on Facebook Shops. Will Wang (CTO) built Slack’s prototyping team and shipped the first version of Huddles — the fastest growing product in Slack’s history. Having partnered closely with GTM teams while engineering these hypergrowth products, the duo have a uniquely deep understanding of the day-to-day challenges sellers face when managing relationships and driving complex deals forward.
Early customer traction validates the opportunity ahead. Leading SaaS companies like Intercom, Brex, Highspot, Metronome, Cresta, and Sendoso are already relying on Centralize to accelerate deal cycles, increase win rates, and expand more effectively within existing accounts.
The outcomes are clear and measurable: SDRs see 2x higher response rates, AEs run more strategic deal reviews and reclaim 5+ hours a week from manual admin, and CSMs identify personnel risk in minutes rather than weeks. Centralize not only drives efficiency, but also elevates the quality of execution across the entire revenue org — from pipeline creation to expansion.
What’s Ahead
Centralize’s roadmap extends far beyond traditional revenue intelligence. Its AI agents already drive proactive deal orchestration — guiding sellers on which champions to engage, which warm introductions to activate, and how to multithread effectively across an account — making Centralize the first true system of action for relationship selling.
And this is just the beginning. Centralize is building toward a future where teams don’t just understand relationships, but also why deals are won or lost and how buyers make decisions. By capturing the patterns behind successful outcomes and surfacing them in real time, Centralize enables revenue teams to replicate what works and apply it to every new opportunity.
We’re thrilled to partner with Centralize as they build the future of enterprise GTM. Their category-defining approach to relationship selling — paired with a relentless focus on meeting teams where they work — uniquely positions them to transform how companies win strategic accounts.
Alongside Y Combinator and top GTM operators from Dropbox, Slack, Anthropic, and Figma, we’re proud to support Centralize’s mission: building the Enterprise Sales OS that powers how the world’s biggest deals get done.
Welcome to Salesforce Ventures, Centralize!
