The AI Pricing Report

AI is the biggest platform shift since the cloud. But a persistent challenge remains: a lack of consensus on price.

We surveyed 300+ startup and enterprise executives across the Salesforce Ventures portfolio and broader ecosystem to find out what’s actually happening on both sides of the table: buyers and sellers. What we found might surprise you:

• Most sellers plan to change their pricing model in the next 12-18 months.
• Most sellers believe they’re underpricing — but are hesitant to charge more.
• The #1 thing killing AI deals has nothing to do with price.

There are real gaps in how companies on both sides are thinking about value, measurement, and trust. Download the Salesforce Ventures AI Pricing Report for a data-driven look at where the market stands today, where it’s headed, and what it takes to build a pricing strategy that holds up.