Bluefish helps the world’s leading brands manage how they appear in AI tools like ChatGPT and Google Gemini. As more consumers turn to AI assistants to research products and make buying decisions, Bluefish gives marketers the ability to see how these tools describe their brand, improve that presence, and measure the results. The platform treats AI as a new marketing channel, much like search and social media before it, so brands can reach customers wherever they discover products.