Welcome, OneVest!
Modernized wealth management technology for enterprises.
- Founders: Amar Ahluwalia, Jakob Pizzera, Nathan Di Lucca
- Sector: Financial Services
- Location: Toronto, Canada
The Opportunity
Wealth management firms and RIAs today are navigating rapid changes driven by the “Great Wealth Transfer.” Over the next 20 years, an estimated $84 trillion is expected to move from Baby Boomers to Gen X and Millennials in the U.S. Younger generations expect the same seamless, modern experience from their wealth advisors that they already receive across many other digital solutions in their lives.
However, many wealth management firms are burdened by outdated, fragmented tech stacks, making it challenging to meet the expectations of today’s clientele. It’s typical for clients to experience limited visibility into their assets, cumbersome onboarding processes, and a lack of real-time, personalized insights. Similarly, advisors struggle with manual, time-consuming tasks and swivel chairing across a number of point solutions. Legacy systems and tooling lead to inefficiencies, higher operational costs, and ultimately result in poor experiences for both clients and advisors.
To remain competitive and meet the needs of an evolving clientele, firms must modernize their technology to offer seamless, integrated digital experiences. Enter, OneVest.
The Solution
OneVest offers a comprehensive, modular, end-to-end wealth management platform tailored to banks, RIAs, asset management firms, and insurance companies. OneVest provides all the components necessary for an advisor to run their wealth management practice: advisor / client portals, billing modules, portfolio management, account opening, compliance, and more — all tightly integrated into a firm’s underlying custodian, CRM, and other data assets. With a low-code / no-code configuration base, customers can easily customize their full wealth desktop without extensive technical knowledge. This flexibility saves implementation time and can be done at a fraction of the cost of various legacy vendors and manual processes, all while providing a best-in-class user experience.
Why We’re Backing OneVest
We’re excited to join OneVest on their mission to “Power the World’s Wealth.” In a market dominated by legacy solutions that are slow to innovate and may take years to implement, OneVest’s platform stands apart. OneVest’s high configurability workflows cover the entire client lifecycle, from initial onboarding to ongoing management, ensuring a seamless and efficient experience. Through our customer conversations and market analyses, enterprise affinity and demand for OneVest’s product was clear.
The OneVest team is led by CEO Amar Ahluwalia and co-founders Jakob Pizzera (COO), and Nathan Di Lucca (CTO). With a career spanning banking, hedge funds, and fintech leadership, Amar brings a comprehensive understanding of financial services and a powerful network to execute his vision. Jakob Pizzera and Nathan Di Lucca bring technical expertise from their roles in strategy and engineering at leading companies, including Shopify, Element AI, Ritual, and Kudos.
As we’ve gotten to know the team, we’ve been impressed by their thoughtful approach to product design and deep domain expertise. Our perception of the team was validated time and again when we chatted with customers. We would hear things like “The team is super responsive and dedicated to our success,” and “The team definitely invests a lot into our relationship. They’re a great forward-looking team.”
What’s more, OneVest is a great complement to our wealth management offerings via Financial Services Cloud. Many of OneVest’s customers use Salesforce as their CRM, presenting an opportunity to increase value to our mutual customers and further unify the client / advisor experience.
What’s Ahead?
We look forward to working with Amar and the OneVest team as they deepen their integration ecosystem, expand their support for diverse asset types, enhance their AI capabilities, and expand their reach across North America. Empowered by OneVest’s impressive product velocity, these enhancements will enable OneVest to continue to streamline administrative tasks, improve user experience, and provide more sophisticated wealth management solutions for enterprise clients. We’re excited to support OneVest as they reimagine wealth management technology for enterprises.
We’re also thrilled to be backing OneVest alongside new investors Allianz Life Ventures and TIAA Ventures and returning investors OMERS Ventures, Deloitte Ventures, Fin Capital, Luge Capital, and Pivot Investment Partners.
Welcome to the Salesforce Ventures portfolio, OneVest!
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