Cloud shape
Leadership

Lara Gilchrist, CEO

Built on Salesforce, the world’s leading cloud platform, Traction Rec is a best-in-class program and member management CRM solution that helps community centers and nonprofit organizations efficiently and thoughtfully engage with its members and staff. At the heart is our desire to enable YMCAs, Jewish Community Centers and Boys & Girls Clubs of America to deliver their mission with measurable impact.
Traction Rec logo
Leadership

Lara Gilchrist, CEO

Built on Salesforce, the world’s leading cloud platform, Traction Rec is a best-in-class program and member management CRM solution that helps community centers and nonprofit organizations efficiently and thoughtfully engage with its members and staff. At the heart is our desire to enable YMCAs, Jewish Community Centers and Boys & Girls Clubs of America to deliver their mission with measurable impact.