Since its founding, UPWARD has been involved in the construction of many commercial systems as a top-class system integrator in Japan that specializes in location information and Web technologies based on open source. In the last few years, as everyone has been able to utilize location information on mobile devices, we focused on the potential of the cloud from an early stage and entered into a capital tie-up with Salesforce.com, the world's No. 1 cloud CRM. We have started to provide "UPWARD" service that fully links CRM and location information. Currently, UPWARD is being introduced by more than 260 companies as a sales support service for mobile workers.