Head of EventsBased in San Francisco, CA
Trista leads events for Salesforce Ventures’ global events program, where her team hosts 20+ events annually for the Salesforce Ventures brand and portfolio, including flagship events such as Cloud 100, Cloud Gives Back, Leadership Classroom, and the Salesforce Ventures experience at Dreamforce.
Prior to joining Salesforce Ventures, Trista was on the Dreamforce production team helping produce one of the world’s largest software conferences; Dreamforce, from 2014 to 2017. Before coming to San Francisco and Salesforce, Trista worked at AOL in New York City on a mix of B2B and B2C events, including CES, SXSW, Ad Week NYC, Global Company Meetings, and AOL’s Global Volunteer Day. In 2018 she was selected for Event Marketer’s list of 35 National Experiential Event Professionals under 35 for her work at AOL and on Dreamforce.